Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping

Free Epub Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping Pages 224 Rating 4.5 ☆ Philip Graves
  • Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping
  • Kindle Edition
  • 224
  • Philip Graves
  • English
  • 10 July 2018
  • null

About the Author: Philip Graves

Free Epub Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping Pages 224 Rating 4.5 ☆ Philip Graves Is a well known author, some of his books are a fascination for readers like in the Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping book, this is one of the most wanted Philip Graves author readers around the world.


☆ 293290382 ã Free Epub æ Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping C96C88BCE Philip Graves, one of the world s leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions Consumerology exposes some of the most expensive examples of research driven thinking clouding judgment, experience and evidence from New Coke to General Motors, from Mattel to the Millennium Dome and instances of success through ignoring market research, such as Baileys and Doctor Who It also shows organizations the tools they should Graves, one of the world s leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions Free Epub æ Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping Consumerology exposes some of the most expensive examples of research driven thinking clouding judgment, experience and evidence from New Coke to General Motors, from Mattel to the Millennium Dome and instances of success through ignoring market research, such as Baileys and Doctor Who It also shows organizations the tools they should be using if they want to understand their customers Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it s time for a fresh approach that embraces this new understanding of human behavior

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